Andreas Loizou combines his knowledge of the business world with a love of writing. His client list includes banks, asset managers, psychologists, think tanks and a woman who makes jewellery out of seashells.

Andreas qualified as an ACA with PWC, worked as an equity analyst at Goldman Sachs and was a director of training at FT Knowledge for eleven years. He has a First in English Literature and Linguistics from Leeds and a Master of Studies from Cambridge. He’s also a graduate of the Faber & Faber Novel Writing Academy.

Andreas is an adjunct professor at the London Institute of Banking and Finance, a visiting professor of Business Storytelling at IE Business School in Madrid and a visiting professor at Leeds University Business School. He won the IE prize for business writing in 2021. He was voted Best Speaker at the internationally-renowned Financial Times Intro to the City programme for six years running.

The Financial Times published Andreas’s novel, The Devil’s Deal. It featured in the WHSmith’s Top 20 Business Books and translation rights were sold in nine territories, including China, Korea and Japan. His second book, The Story is Everything, a very practical guide to business storytelling, was  published by Hachette in 2022. His next book, Write Now!, is out in February 2025.

A quick story about Andreas. He set up the Margate Bookie literary festival in a single room in a disused warehouse in 2015. The charity now runs a four-day festival every year at five venues in Margate, including the iconic Turner Contemporary gallery. The Margate Bookie also hosts creative writing workshops, literary walks, poetry slams and books groups.

It’s loo-ee-zoo!