When you’re dealing with complex financial ideas it can be hard to know what really matters, let alone how to explain it clearly to others.
I work with senior professionals who need to make sense of complexity and speak about financial statements and investments with confidence. My work helps people understand what the information is really saying, and find language that feels accurate, grounded and their own.
What I Do
My work focuses on three closely connected areas:
Mentoring — supporting people who need clarity, perspective and confidence when navigating complexity
Writing & storytelling — using narrative as a tool for thinking, not performance
Teaching & learning — sharing ideas more widely through selected programmes and platforms
Everything I do is about helping people think clearly and communicate with conviction, particularly when the stakes are high.
How People Use This Site
People come here because they are:
making sense of complex information
preparing to speak to boards, investors and senior colleagues
stepping into roles where clarity and judgement matter
looking for a trusted thinking partner rather than instruction
If that sounds familiar, you’re in the right place.
Mentoring
Mentoring is for people who are expected to understand complex information and speak about it with confidence — often without having the space to think things through properly first.
This work supports senior professionals who want clarity rather than set answers, and perspective rather than instruction.
What the Work Looks Like
My mentoring focuses on:
making sense of complexity
cutting through noise, jargon and inherited assumptions
finding language that feels honest, accurate and confident
The work is reflective and conversational. It’s a space to think out loud, test ideas and arrive at clarity without pressure to perform.
How It Feels to Work Together
People often describe the work as:
calm
grounding
clarifying
confidence-building
There is no formula and no performance expectation — just focused thinking and honest conversation.
Who This Is For
This work is particularly valuable for people who:
don’t see themselves as specialists, but are required to explain complex information
are navigating transition, uncertainty or increased responsibility
want to speak with confidence
value thoughtfulness, challenge and perspective
Insights
Over time, certain questions, tensions, and patterns come up again and again in my work. The insights collected here reflect those recurring themes, particularly where people are making sense of complex ideas and trying to speak about them with clarity and confidence.
Making Sense of the Numbers Without Becoming Technical
A short reflection on why clarity comes from understanding meaning, not mastering detail.
Confidence Comes From Judgement, Not Authority
On why people speak more convincingly when they trust their own understanding.
Storytelling Isn’t Performance — It’s Sense-Making
Why narrative matters most when things feel unclear or contested.
What Boards Really Listen For
Observations from working with senior leaders on what actually lands in the room.
Learning
Alongside mentoring and writing, I also share my work through selected learning programmes and partnerships.
This includes work with organisations such as the London Stock Exchange, the European Investment Fund, Sanabil, British Airways, Lexington Partners and global learning platforms. These programmes are one way my thinking is shared more widely.
BOOKS
My books reflect how I think about clarity, narrative, and judgement — and how these shape the way people understand and communicate complex ideas.
Write Now - How to Connect and Influence with your Writing
Offering practical guidance on writing with clarity, confidence, and purpose. It focuses on helping people find their own voice, cut through unnecessary language, and write in a way that feels both human and authoritative, particularly in professional settings. (Published by Routledge)
The Story Is Everything - Mastering Creative Communication for Business
I explore how narrative helps people make sense of complexity, influence others, and communicate with confidence. Rather than treating storytelling as performance, the book focuses on story as a practical tool for thinking, decision-making, and leadership. (Published by Quercus / Hachette)
The Devil’s Deal - An Insider’s Tale of How Money is Made
A novel set in the world of finance and investment, using story to explore how markets work, how decisions are made, and what happens when judgement, ambition, and risk collide. It reflects many of the same themes that run through my non-fiction work, approached through narrative rather than instruction. (Published by Pearson / Financial Times)
CLIENTS & PARTNERS
About the Author
Andreas Loizou
Andreas Loizou teaches Business Writing, Storytelling and Communication Skills to clients around the world.
He has a First in English Literature and Linguistics from Leeds and a Master of Studies from Cambridge. He qualified as a chartered accountant with PWC, worked as an investment analyst at Goldman Sachs and was a director of training at FT Knowledge. Andreas has had three books published and also set up the astounding Margate Bookie festival.